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Once upon a time, there was an age when companies heavily relied on newspapers, pamphlets, and brochures to gather their consumers. But, gone are those days when consumers were all gaga about papers. Internet has revolutionized marketing, and in the last few years, it’s digital media that has stormed the marketing industry. Online experiences and interactive content is the need of the hour. The more relevant is your marketing, the more chances you have of increasing your ROI.
What is Digital Media?
In a layman’s words, Digital Media is a platform that mixes quality content with Internet technologies to create something that is more engaging, entertaining and comprehensible. Basically, it is an umbrella term that enlists almost everything that you view on Internet. Those swift applications on your mobile phones, the Youtube videos, the presentation slides on Powerpoint or those well-written blog posts. Right from simple story-telling through videos to intriguing Virtual Reality, digital media covers almost all ultra-modern techniques under its radar.
Listed below are some common techniques or tools that are most frequently used by companies to market their products as well as inform and entice their customers.
This brand management technique has emerged as one of the most crucial forms of digital media. With its roots emerging from direct marketing, it serves as the most effective technique to establish a strong relationship between customers and the brand. People, however, often confuse it with digital marketing. While the ultimate objective of digital marketing is sales increment, digital branding mainly aims at brand recognition.
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Companies making use of this technique chiefly aim in enhancing their brand image thereby going for long term customer loyalty. They make use of consumer data to create and distribute content through digital channels. The most common marketing techniques that are used for digital branding are:
1. Video Advertising
2. Social Networking
3. Online PR
4. Game Advertising
1. Video Production
Recently, a market survey revealed that around 80% of senior marketing executives include video content in their marketing campaigns. No wonder that video production is in huge demand. Customer testimonials, web commercials, event videos, and marketing videos – this valuable digital media tool provides vast opportunities for creating brand awareness and educating their customers about their products.
Besides these benefits, video production also goes easy on the eyes and serves as an excellent way of call-to-action. With corporate videos, marketing is not only easy and fun, but is also effective when it comes to sharing, especially on social media.
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2. Web Development
As a digital media tool, Web Development provides innumerable benefits to the corporate sector. Ever since the commercialization of the web has taken place, web development has been an ever growing industry. It is less expensive, easily accessible (even on cell phones which means your customers are available to you when on the go), and of course, is easy on advertising.
The content of a website speaks for its company. Even a simple static page with text can work wonders given it is designed and developed in the right way. However, the biggest challenge that this industry has thrown is the selection of a good website development firm as over the years, web development has become a lucrative earning medium for almost every tech-savvy guy.
3. Online Marketing
At last, but not the least, comes the fourth horseman of digital media – online marketing. According to Techopedia, “Online marketing is a set of powerful tools and methodologies used for promoting products and services through Internet. It includes a wide variety of marketing elements than traditional business due to the extra channels and marketing mechanisms available on the Internet.”
While this definition of Techopedia offers the most apt description of online marketing, it certainly does not enlist the many benefits it has to offer which are:
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4. Cost effective marketing
Better visibility in search engines because of techniques like Search Engine Optimization
Seamless marketing owing to efficient techniques like content marketing and display advertising
While digital media can yield successful results for companies, it is crucial for companies to team with right partners. Producing useful content with digital media requires diverse skills – technical, analytical as well as artistic – and a balanced coordination of these skills.
If you have long been searching for the correct partners, then Yantram is your last stop. With a team of skilled personnel, Yantram caters numerable marketing solutions to its customers via digital media tools that give them competitive advantage over traditional advertising.
2D and 3D CAD drafting is a fundamental necessity in all design offices— one which lies at the heart of the business, without which the office cannot function. Shop drawings, architectural working drawings and detailing are drawn using 2D, while 3D is the obvious choice for perspective views, plant layouts, piping designs and so on.
Little wonder, then, that many design engineers and architects today have turned to outsourcing to an offshore CAD drafting company as a reliable model for their business operations. There are many reasons for this; which is why it has become more popular as a tried-and-tested strategy that really works!
Here are some of the benefits of offshore outsourcing of CAD drafting services.
Professional Design Outputs
Offshore design teams are thorough professionals with hands-on expertise in CAD. Not only will the output be accurate and in compliance with design standards, but you will get working drawings that are closely aligned to manufacturers specifications, detailed out by experts in the field who have all-round industry knowledge. You will get error-free drafts with all measurements marked to the accuracy expected.
Expertise in Handling Diverse CAD Drafting Software
Quite often, different software platforms are used by different teams working on the same project. This causes distortion of data when imported and such design drafts require cleansing. In order to work on these files, draftspersons must be experienced and have good editing skills. They should know how to search, duplicate, archive and assemble drawings. Offshore draftspersons are well-versed in all aspects of diverse software and know the right sketching tools to use to get the right results.
Superior Quality, Timely Deliveries, Reasonable Fees
As outsourcing companies have multiple teams with expertise in specific industry designs, you can be sure of getting work of the highest quality. They will comply with the required mandates; for instance, architectural drawings must comply with AIA standards, mechanical drawings with ASME standards and so on. Work deliveries will be as per expected schedules, and as the work is charged by the hour, they will be very clear about expected time to finish the project and will make sure they deliver within that time.
Integrating CAD with other Software
As construction and manufacturing industries become more competitive by the day, just drafting is no longer enough. Offshore drafting partners have the expertise to integrate cost estimating software applications, logical programming APIs and other features with the CAD so that you can get more work done in a shorter time frame. They have access to new technologies and significant experience in using state-of-the-art tools and platforms.
There’s no doubt, then, that outsourcing creates cost efficiency, superior quality and streamlined business operations, giving companies that embrace it the competitive edge over their peers. With more offices choosing to adopt this business model, the demand for outsourcing architectural CAD drafting services is definitely on the rise!
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This is not the end. Not only education or real estate industry, various other industries have found Augmented Reality , the best way to influence people and be advantageous to lead the competitive world.
In the past few years, we have come across a new technology called Augmented Reality which says “Interact with your dream world through your own senses”, meaning we can play games with our gestures and body movements, we can feel a well constructed building at a foot as if it is in real and can walk around it easily via zoom in and zoom out. It is an evolution which paves the way to add information discoveries to the real world in undefined possibilities.
Today, with the advancement in technology, people have moved ahead and welcomed the interactive world of visualization with a big smile.
Let’s take an example of Education System, then and now. Don’t you feel a drastic change in the education system? A decade ago , when we used to study about animals, science, fiction or numerology, we never had such kind of interactive study materials. We were piled up with countless books of various subjects just to make our concepts clear. Now, the learning has become easy and intuitive. Children can visualize horse galloping, water evaporating, learn various scientific formula and solve mathematical problem easily by using this technology.
Augmented reality has widened the room for various industry sectors, fun, games, sports education and others by providing cutting-edge solutions at every level . Being the world more into the usage of powerful gadgets and mobile devices, vivid gaming and other applications are available in mobile app stores to demonstrate the master pieces of this interactive technology.
But, is this going to improve the marketing strategies and user experience?
As per the market research, sources have found that people are getting inclined more towards the AR applications. The applications developed using AR technology provide the customize interactive features which help people to present their information in moving, action- oriented and interactive way.
Let’s take an example of real estate.
Real estate require different and unique solutions to grab customer’s attention. Using this AR technology, you can amaze them with possible ways. Now, users can walk through their future property via one touch and feel the heaven inside. This technology helps you in preparing interactive 3D presentations which cater customers about all the aspects of their new locality or property.