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Virtual Reality Blog Changing the World of Animated Movies
There was a time in the world of technology when use of Virtual Reality Studio (VRS) in movies was nothing more than a myth. But this myth was busted way back in 1992 when Gimel Everett’s The Lawnmower Man hit the theatres. Directed by Brett Leonard, the movie became a commercial success in Hollywood. In 1995, Leonard went on to direct another VR-used movie named Virtuosity. However, directors back then were limited by the technology of their time, which is why it was hard to produce animated movies with integration of VR technology.
Cons of this technology outweighed its pros. In spite of the increasing numbers of sci-fi movies and series, Virtual Reality Studio was in a dormant state until 2012 which proved to be its breakthrough year, thanks to Oculus. The head mounted displays (HMD) produced by Oculus were lighter and clearer. Though the initial public response was slow, it surely geared up the tech industry. Following suit were Google and Samsung.
While Google forwarded Cardboard, a less-complex system which enabled modern smartphones to act as HMD, Samsung introduced Gear VR Development which used Galaxy mobile phones to form their own HMD. With big names like Sony and HTC jumping into the bandwagon, Web base Virtual Reality made a successful return to the tech market. But, the industry that looked up to the fresh advent of Virtual Reality Companies was filmmakers.
Virtual Reality Apps Development and Animation
Filmmakers, who wish to make it big in the world of animated movies, do realize the fact that creating quality content for VR Development is no cakewalk. In the wake of the fact that Virtual Reality Development Mobile is now accessible to viewers more easily than it did a decade ago, renowned production companies are now finding ways to include Real Estate VR App in the conventional ways of watching animated content. However, creating quality content for VR Development is one of the most time-consuming tasks for animators.
The first generation of Web base Virtual Reality systems depended mostly on CGI (Computer-generated Imagery) technique, but the new systems have introduced an additional content known as 360 degree video or Cinematic Virtual Reality (CVR). While the conventional systems gave user the freedom to move in the virtual space, CVR does not have this provision. However, CVR does provide its viewers with the quality of high-end television or films as it makes use of pre-rendered pictures and sound.
Undoubtedly, this content side has created windows of opportunities for filmmakers. Several animation and VFX studios have already started their venture by commencing on immersive projects. Great measures are being taken and maximum efforts are being put by animation studios to become Virtual Reality Real Estate Companies content producers. Production companies are spending millions of dollars to develop VR headset and create quality content to make users more adaptable to the technology.
To encourage the integration of Virtual Reality Companies in animation, the Sundance Film Festival had a Virtual Reality Development Mobile strand introduced to its New Frontier showcase. Thanks to the scheme, an incredible amount of content was produced for the same. Protozoa Pictures, the production company of Darren Aronofsky (director of Black Swan), has signed a deal for a three-part Virtual Reality Apps Development series known as Spheres. Moving on, we have Walt Disney Animation Studios which has recently released its first virtual-reality short film called ‘Cycles’.
The movie certainly is a milestone in Real Estate VR App technology as it is a new experiment done by a major studio. According to the YouTube channel News 360, Cycles marks “a new experiment by a major studio to use the power of VR to enhance storytelling.” The movie has been directed by Jeff Gipson, Disney Animation’s lighting artist. The movie premiered at the SIGGRAPH 2018 conference in Vancouver. All these animated movies are clear indications that Hollywood has adopted virtual reality. But, it still has few kinks which will have to be sorted in order to give the seamless movie experience to viewers.
The Changing Scenario of Animation World
Creation of Virtual Reality Real Estate Companies content has become a virtual laboratory where animators are creating mixed content. Starting from interactive games to short animated movies, animators are busy in mixing all their known methods to bring out the best from the technology. Who knows? May be the fan of Game of Thrones will be able to view the mighty dragons in their VR headsets and can experience the climb of the majestic Great Wall themselves.
One thing that goes for sure is that VR content creation requires unparalleled skills. In-depth knowledge, a good grasp of the latest techniques and hands-on experience – all these things are a must to utilize the potential of VR animation. At Yantram virtual reality Studios, animators keep honing their skills in accordance with the changing scenario of VR animation. Be it movies or games, we ensure that clients get the best of this technology.
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Once upon a time, there was an age when companies heavily relied on newspapers, pamphlets, and brochures to gather their consumers. But, gone are those days when consumers were all gaga about papers. Internet has revolutionized marketing, and in the last few years, it’s digital media that has stormed the marketing industry. Online experiences and interactive content is the need of the hour. The more relevant is your marketing, the more chances you have of increasing your ROI.
What is Digital Media?
In a layman’s words, Digital Media is a platform that mixes quality content with Internet technologies to create something that is more engaging, entertaining and comprehensible. Basically, it is an umbrella term that enlists almost everything that you view on Internet. Those swift applications on your mobile phones, the Youtube videos, the presentation slides on Powerpoint or those well-written blog posts. Right from simple story-telling through videos to intriguing Virtual Reality, digital media covers almost all ultra-modern techniques under its radar.
Listed below are some common techniques or tools that are most frequently used by companies to market their products as well as inform and entice their customers.
This brand management technique has emerged as one of the most crucial forms of digital media. With its roots emerging from direct marketing, it serves as the most effective technique to establish a strong relationship between customers and the brand. People, however, often confuse it with digital marketing. While the ultimate objective of digital marketing is sales increment, digital branding mainly aims at brand recognition.
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Companies making use of this technique chiefly aim in enhancing their brand image thereby going for long term customer loyalty. They make use of consumer data to create and distribute content through digital channels. The most common marketing techniques that are used for digital branding are:
1. Video Advertising
2. Social Networking
3. Online PR
4. Game Advertising
1. Video Production
Recently, a market survey revealed that around 80% of senior marketing executives include video content in their marketing campaigns. No wonder that video production is in huge demand. Customer testimonials, web commercials, event videos, and marketing videos – this valuable digital media tool provides vast opportunities for creating brand awareness and educating their customers about their products.
Besides these benefits, video production also goes easy on the eyes and serves as an excellent way of call-to-action. With corporate videos, marketing is not only easy and fun, but is also effective when it comes to sharing, especially on social media.
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2. Web Development
As a digital media tool, Web Development provides innumerable benefits to the corporate sector. Ever since the commercialization of the web has taken place, web development has been an ever growing industry. It is less expensive, easily accessible (even on cell phones which means your customers are available to you when on the go), and of course, is easy on advertising.
The content of a website speaks for its company. Even a simple static page with text can work wonders given it is designed and developed in the right way. However, the biggest challenge that this industry has thrown is the selection of a good website development firm as over the years, web development has become a lucrative earning medium for almost every tech-savvy guy.
3. Online Marketing
At last, but not the least, comes the fourth horseman of digital media – online marketing. According to Techopedia, “Online marketing is a set of powerful tools and methodologies used for promoting products and services through Internet. It includes a wide variety of marketing elements than traditional business due to the extra channels and marketing mechanisms available on the Internet.”
While this definition of Techopedia offers the most apt description of online marketing, it certainly does not enlist the many benefits it has to offer which are:
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4. Cost effective marketing
Better visibility in search engines because of techniques like Search Engine Optimization
Seamless marketing owing to efficient techniques like content marketing and display advertising
While digital media can yield successful results for companies, it is crucial for companies to team with right partners. Producing useful content with digital media requires diverse skills – technical, analytical as well as artistic – and a balanced coordination of these skills.
If you have long been searching for the correct partners, then Yantram is your last stop. With a team of skilled personnel, Yantram caters numerable marketing solutions to its customers via digital media tools that give them competitive advantage over traditional advertising.